Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). 

1. Owner

This is the website of LiFe (hereafter "Seller"), a company under Belgian law registered for Belgian VAT under number BE-XXX-XXX-XX-XX. Our postal address is: 3 Stationsstraat, 1601 Ruisbroek, Belgium.

2. Data processing 

The processing of personal data relating to this site is subject to Belgian law (Law of 8 December 1992 on the protection of privacy with regard to the processing of personal data, amended by the Law of 11 December 1998 transposing Directive 95/46/EC of 24 October 1995 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data). If you wish to react to any of the practices described below, you can contact us by e-mail:

3. Retained Data 

The Seller collects personal data concerning the buyers, which are communicated to him on the Site via the Order Information or by e-mail. The Seller undertakes not to disclose this data to third parties. This data is confidential. They will only be used by its internal services for the processing of orders, in the aim to strengthen and personalise communication, in particular by newsletters as well as in the context of the personalisation of the site according to the preferences noted by the buyers, or for the monitoring of solvency.

LiFe SPRL stores the following information when you visit our site:

  • your domain name (automatically detected as stipulated above) ;
  • information you have communicated it to us, for example by creating a profile on this website, by sending messages or questions on this site, by communicating with us by e-mail, etc.
    • First name
    • Last name
    • Sex
    • Address data
    • Telephone number
    • E-mail address 
    • Location data 
    • Information about your activities on our website
    • Internet browser and device type
    • Bank account number
  • All the information concerning the pages you have consulted on our site; any information you have voluntarily given us (e.g. as part of information surveys and/or site registrations).

The seller therefore does not sell, does not market, and does not rent to third parties the information concerning the buyers. In case of transfer or use by third parties of personal data, the seller commits itself to inform the buyer beforehand and to allow him to exercise his right of opposition. The Seller may also provide consolidated statistics relating to its buyers, sales, trade structure and information on the site to trusted third parties, but these statistics will not contain any personal data. However, the article shall not prevent the sale or transfer of activities to a third party.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

4. Use of data

  • This information is used for the following purposes:
  • improving the content of our site ;
  • inform you of updates ;
  • contact you for marketing purposes for our products and services or for those of selected third parties who wish to contact you through us ;
  • for statistical purposes.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

Your e-mail address will only be used with your consent or within the limits laid down by the Royal Decree of 4 April 2003 regulating the sending of advertising by e-mail.

If you provide us with your postal address via the web, you may receive periodic mailings from us with information about products and services or upcoming events. If you do not wish to receive such mailings, please contact us via

If you provide us with your telephone number via the web, you may receive a telephone call from our company in order to provide you with information about our products, services or upcoming events.

If you do not wish to receive such telephone calls, please contact us at the above-mentioned address.

5. Use of cookies 

Our website uses cookies. These are small files that are sent together with certain pages and saved by your browser on your computer's hard drive. They make it easier for you to navigate this site, for example by storing certain preferences such as your favorite store. Your personal data is neither stored nor transmitted, only the content of your search and your IP address are temporarily saved.

Cookies allow an (anonymous) analysis of the behaviour observed during a visit to the website, which improves user comfort. Cookies do not cause any damage and do not extract any information from your computer. They identify computers, not individuals. On your first visit to our website we have already informed you about these cookies and asked permission for their placement. You can opt out of cookies by setting your internet browser so that it does not store cookies anymore. If you still wish to refuse cookies, you can adjust your browser settings, but the navigation on the website will be less optimal. In addition, you can delete cookies from your hard drive at any time. 

We also place cookies that keep track of your browsing habits so that we can offer customized content and advertisements. Cookies are also placed on this website by third parties. These are for example advertisers and / or social media companies. For more information about cookies, and how to disable cookies, visit 

6. Retention period

GDPR does not specify retention periods for personal data. LiFe SPRL does not store your personal data longer than is strictly necessary to realize the purposes for which your data is collected. Personal data may only be kept in a form that permits identification of the individual for no longer than is necessary for the purposes for which it was processed. All data is kept indefinitely until the customer wishes to delete the personal data

7. Data protection

We already have appropriate security measures in place to protect the loss, misuse or alteration of information received on our site. We do not have partnerships or special relationships with advertising agencies on the Internet.

8. Right of access and rectification

In accordance with the law, if you are a European resident, you have a right of access to the information concerning you as well as a right of correction. This means that you can submit a request to us to send the personal information we have in your computer file to you or another organization mentioned by you. You can send a request for access, correction, deletion, data transfer of your personal data or request for cancellation of your consent or objection to the processing of your personal data to

If you feel that our site does not comply with this privacy policy, please contact our customer service via

9. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

10. Minors

The Site is not intended for individuals under the age of 16. 

11. Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at